The Covid-19 pandemic has had a major impact ( both negative and positive) on many businesses and its consumers over the past year, which forced many to cut back due to job losses or income changes. This resulted in many consumers having to spend less freely.
For many business owners, specifically within the low sectors, the drop in spending has been concerning
nevertheless, with a new smart approach to the coming months,increased online traffic is always great for business.
Whether it translates into sales or simply gives your marketing team new leads to follow, more visitors can lead to improved brand awareness and customer loyalty. This increased awareness can put you in a great position when spending levels return to normal.
1. Start a Marketing Newsletter
Email marketing is a useful way to build a loyal readership and maintain a sense of connection with your customers. Send out email marketing newsletters to get repeat traffic.
By staying in contact with everyone from your most loyal returning customers to your interested new leads through email, you’ll be able to quickly direct traffic to your new blog posts and products.
2. Check Analytics
Tracking your website analytics is a fantastic way to gain insights into your website. Analytic reports can show you:
* Where the majority of your visitors are coming from
* How long they stay on your website
* What pages they visit
* How often they return
These types of statistics can be used to develop an understanding of where your website is succeeding and where it’s failing.
For instance, by looking at your most popular blog posts, you can begin to form an understanding of what type of content is most popular among your target audience.
3. Refine Your SEO (Search Engine Optimization)
Optimizing your website for search engines is imperative as it will allow your website to appear in relevant searches, and your target audience will be more likely to find you and visit your website.
SEO involves a wide range of technical elements, but here are a few quick ways to clean up your websites and improve your SEO in 2021:
* Optimize your SEO (meta) titles so they fit within Google’s character limits
* Make sure your SEO (meta) descriptions are correct, so potential visitors are drawn in from what they see on the search results page
* Use Google’s box to generate relevant keywords
* Build links and backlinks
* Make use of SEO software to test your website’s SEO health
4. Optimize Your Social Media Marketing
Both SEO and email marketing are great ways to generate traffic. However, you can also drive web traffic on social media. Build up a social following by integrating your website with Twitter, Instagram, Facebook, and other social media platforms.
Here are a few ways to connect with your target audience on social media:
* Use relevant hashtags
* Connect with complementary business channels
* Commit to your brand voice
* Use multimedia, such as images or videos
* Work with influencers
5. Tap Into Relevant Trends
In an increasingly competitive online sphere, staying up-to-date on the latest trends is a great way to show your customers that your company is trustworthy and knowledgeable within your industry.
Begin by following blogs and social media accounts of the leaders in your market. Make time and try to familiarise yourself with the latest developments and upcoming trends.
Use this information to publish timely blog posts, update your landing page copy, and create email newsletters to become a more relevant voice for your customers.
Reference
www.bluehost.com
