Stimulating human reasoning through Artificial Intelligence systems
AI is the ability of a digital computer to perform tasks commonly associated with intelligent beings, such as visual perception, speed, recognition, decision- making, and translation between languages.
Many complex considerations are required to be taken into account when it comes to AI. The value from AI comes from its ability to take data from a number of sources, interact with humans via direct technology interfaces to understand problems and solutions, and deliver meaningful insights which aid in customer experience, or better organizational management.
This leveraging of AI delivers better experiences for both customers and employees. Today, AI can take on many simple tasks that are mundane and structured. These tasks are ones that have traditionally been performed by people, and by processing them in real time, it’s possible to free up valuable resources, increase the accuracy of answers and save time.
Often in the area of self-service, where it’s possible to eliminate the need for customers to interact with other humans to access basic information, such as checking the status of a delivery. New digital channels with automated processes are being enhanced by AI, have the potential to provide many benefits, including what information is accessible, solving complex computational problems, and most importantly, delivering experiences that suit customers and employees through a multitude of channels, including social platforms, websites, applications, and even contract centers.
In the business world, AI is able to deliver the insights needed to make a business decision, like, what impact marketing has on sales.
These insights are derived from the system’s ability to collate and process diverse sets of information that would otherwise be difficult for people to complete. For example, AI can monitor video footage of a specific section of a retail store, analyze how many people view a specific in-store display and how long they linger in that area, correlate this data with the sales of that item and subsequently identify what impact the display has on sales.
In addition, AI can analyze social media feeds, and link the marketing activation to consumer sentiment around the brand. This helps companies generate higher quality insights that enable quicker and more relevant decisions to be made.
